The ice-caps and glaciers melt, polar bears are stranded, Pacific islands are flooded and the media tries to talk us out from taking vacations abroad - and the Olympic torch starts its "highly symbolic" 136,000-km journey around the world.
A handful of Tibetans protested, but Green Peace and the ilk don't seem to mind the tons of fossil fuel burnt for this rather pointless publicity stunt originally invented and promoted by the Nazis.
"Sporting chivalrous contest," Hitler declared just before the first ever torch was lit, "helps knit the bonds of peace between nations. Therefore may the Olympic flame never expire."
Chief Beijing organizer Liu Qi pointed out that the summit of Mount Everest was on the torch's destination list, "testifying to the great strength of the Olympic movement in marking the progress of human civilisation". Exactly how?
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